National, 13 July 2023: Royals Sports Group-owned franchise Barbados Royals have announced the extension of their association with leading online gaming site MCW as the Title Sponsor for their men's team in the upcoming season of the Caribbean Premier League (CPL). As part of the association, MCW will come on board as the front of shirt sponsor for the Barbados Royals, with a bespoke colorway of the MCW logo featuring on the Royals' matchday and training jerseys. The brand's logo will additionally also be present on the back of the jerseys this season.
A gaming brand with a solid foothold in Asia, MCW witnessed significant growth in their dedicated customer base through their partnership with the Royals last season, and aim to capitalize on the momentum and expand their ambitions by furthering their collaboration with the franchise. This extended association will again enable MCW to tap into the Royals wider global fan base, and strengthen their presence across key markets, including India and the sub-continent.
Barbados Royals Spokesperson commented on the extension, "We are excited to continue and expand our association with MCW as our Title Sponsor for the upcoming season. At Barbados Royals, our focus has always been on fostering relationships with partners who share a global vision, one that cultivates mutual growth and success. We are excited to explore innovative collaborations that will enhance the fan experience and bring unparalleled excitement to our loyal supporters worldwide."
As part of the deal, MCW is once again set to deliver a diverse array of engagement opportunities and activations, aimed at delighting the Royals supporters and general cricket enthusiasts.
MCW Spokesperson added, "With cricket being one of the fastest growing sports internationally, we are very proud to continue our partnership with Barbados Royals. We are excited to provide Barbados fan base and all cricket fans alike a fun and exciting cricket experience this season."
Barbados Royals Men start their CPL 2023 campaign on 17th August 2023 against St. Lucia Kings, while the Barbados Royals Women will face Guyana Amazon Warriors in their opening fixture on 31st August 2023.
Tickets for the matches are up for sale on www.cplt20.com